Chai Kim and the fashion show Yeon Space Elvis..."XR technology is applied to K fashion".
· reporter Bang Yeon-deok
· Input: December 23, 2021 17:18:19
[Photo provided = Space Elvis]
Space Elvis, a company specializing in XR content, announced on the 23rd that it plans to develop an O2O (Online to Offline) platform that combines fashion brands and XR technology. An official from Space Elvis said, "We will introduce a one-stop fashion market service to consumers that links non-face-to-face performance services with commerce in conjunction with online shops of K-fashion brands."It plans to secure premium value with new Hallyu content that combines non-face-to-face technology. Earlier, Space Elvis attracted attention by presenting an XR fashion show through collaboration with Chai Kim, a hanbok fashion brand that is pioneering a new area of "Hanbok."
The XR fashion show, which was held at XR Studio in Sangam-dong, Seoul on the 9th, was held as part of a non-face-to-face fashion performance service through collaboration between XR technology and K-fashion brands.
Chai Kim is a hanbok brand featuring the free sensibility of Namsadangpae, one of the traditional Korean performances.Wearing by world-class stars such as BTS (BTS) and Tiltaswinton, it is considered one of the main roles that led to the new Korean Wave, the "Hanbok" craze.
Space Elvis said, "About 20 hanboks introduced at the Chai Kim XR fashion show were produced through realistic media technology," adding, "You can enjoy the XR fashion show video on 'In My Pocket', an AR virtual avatar fitting app."
[Broadcasting Deok, reporter of Maekyung]
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